Twix Encore
Good Thing. Again.
Challenge
Twix wanted to celebrate the things people wish they could experience again.
Insight
Our favorite memories come bundled together
Idea
Good Thing. Again.
Twix Encore is a one-day festival where every great thing comes paired with another great thing.
OOH Campaign
A city-wide teaser campaign brought iconic pairings back together and sparked conversation around
what deserved an encore.
Social
Twix turned social media into a city-wide vote, inviting fans to choose which iconic comebacks deserved an encore. Interactive polls and carousel reveals built anticipation for the festival while reinforcing the idea that the best things are even better together.
Twix Encore
The campaign culminated in a one-day festival celebrating
the things we never wanted to end.
